Articles & Newsletter

OOH insights, straight from Indore's streets.

Case studies, campaign teardowns and neighborhood targeting tips — one email a month, no fluff.

E-Rickshaw June 12, 2026

Why E-Rickshaw Advertising Is Winning Indore's Streets

Mobile, eco-friendly and impossible to ignore — here's why local brands are shifting budgets from hoardings to e-rickshaws.

Strategy May 28, 2026

5 Zones In Indore Every Local Brand Should Target

From Vijay Nagar to Rajwada, we break down the highest-footfall zones and what format works best in each.

Insights May 10, 2026

LED Vans vs. Static Hoardings: The Real ROI Comparison

We audited 20 campaigns across both formats. The recall numbers surprised even us.

Look Walker April 22, 2026

Look Walker Campaigns: The Underrated Ground-Level Play

How trained walking promoters can outperform digital ads in high-footfall markets and exhibitions.